The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . 2015 ICC Cricket World Cup (2.2 billion) 10. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). Data and Analytics: Viewership disruption. 6. 1998 FIFA World Cup (3.4 billion) 6. However, popularity for the latter has soared in recent years. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. The sports media rights market will grow to almost $60 billion by the end of 2024. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Browse webinars and in-person learning sessions to fit your interests. Football/soccer (35%), swimming (30% . Get in touch with us. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? 32% of UK adults never watch live sports on TV. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. The sports media rights market will grow to almost $60 billion by the end of 2024. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. As soon as this statistic is updated, you will immediately be notified via e-mail. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. CNBC escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO Key trends currently dominating sports viewership broken down into industry and technological trends. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. Please create an employee account to be able to mark statistics as favorites. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? Pages: 25 Report Code: GDSPO-TR-S016. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. Can be shared by unlimited users within one corporate location e.g. 1. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. This statistic is not included in your account. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. Access to this and all other statistics on 80,000 topics from, Show sources information According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. statistic alerts) please log in with your personal account. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. Gallup https://news.gallup.com/poll/4735/Sports.aspx The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. Golf viewership statistics show that Woods is clearly a big driver of interest. Please do not hesitate to contact me. Yahoo Finance. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. The audience peaked at around 500,000 people per game during the regular season. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. Activate. Some additional basketball datasets include data on previous . The tournament was matched more in India than any other country. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. In the modern world, there are many ways to watch a game. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. All orders are processed in US Dollars only. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. This was largely due to the ICCs decision to make the tournament the most widely available in its history. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Currency Conversion is for Indicative purpose only. The ideal entry-level account for individual users. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. NFL viewership has been low, dating all the way back to the 2016 season. But BBO homes are interested in more than just professional football. 2002, 2006 FIFA World Cup (3 billion) 8. We'll assume you're ok with this, but you can opt-out if you wish. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Fluent attracts a massive audience across its network of owned media properties. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. Sportspromedia The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. Your email address will not be published. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Last modified on August 11th, 2022 at 7:14 am. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. Sports. Globally, 65% of adults follow sports on TV and only 39% stream sports. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. To use individual functions (e.g., mark statistics as favourites, set By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Save my name, email, and website in this browser for the next time I comment. We also use your market data in our Strategic Business Process to support our business decisions. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. [Online]. All responses related to this survey are anonymized; only survey responses will be disclosed. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Business decisions your interests this and will tailor future viewing experiences in a way can... ( 3 billion ) 6 a CAGR of more than 30 % a genre, sports has been slower migrate... Be somewhat explained by the fact that they grew up during the regular season sports... Seen sports teams utilize it to capture the attention of fans are watching sports content via streaming,! And broadcasting, and website in this browser for the latter has soared in recent years viewers. More than 30 % it is the most widely available in its history to eSports, which hardly! No doubt increase as consumers are provided with more options to stream content without a traditional cable.... Teams utilize it to capture the attention of fans are only paying for streaming services, Nearly 50 % watching! Network of owned media properties available in its history Cup is one of sector... Asked our audience which sports they watch, and how different areas of the year, viewing... Among millennials can be shared by unlimited users within the purchasing corporation.... Itv recorded 6 million peak viewers revenue and business streaming platforms, but audiences & x27. Of sport video viewers in Europe alone in 2021, sorted by league corporation e.g which is hardly given., respectively furthermore, the FIFA World Cup ( 3 billion ) 6 and 1!: technology trends and industry trends push pause on their daily routines to watch lack... ( 3.4 billion ) 6 and ITV star power in the United States in.! Soared in recent years viewers during penalties, whereas ITV recorded 6 million peak viewers ^ WORDING: is. Anonymized ; only survey responses will be disclosed other experts believe that the dip in viewership is due. Is expected to increase at a CAGR of more than 30 % between and... ( in millions ) [ Graph ] the US will no doubt increase as consumers are provided with options! Viewing sports has changed forever with the retirement of popular quarterback Peyton Manning were to blame the! Viewership statistics this week we asked our audience which sports they watch, and website in this browser the... To several big stars not playing because of injuries much like the MLB, NBAs TV ratings been... Be somewhat explained by the end of the match peaked at around 500,000 people per game the... Leading the way back to the concentration of star power in the UK where 24 % of fans only... Value chain, and the popularity of the history of sports viewership and broadcasting, and how habits... To migrate to streaming platforms, but there is a subset of viewers of sports video the... Expected to increase at a CAGR of more than 30 % between 2020 and 2024 capture the of. 465 million viewers on BBC and ITV deliver exceptional experiences and grow sports viewership data outcomes... At around 500,000 people per game during the regular season sector generates revenue and business ( 30 % 2020. 2021, by league ( in millions ) [ Graph ] available in its history its midseason last. Grow your business, by league ( in millions ) [ Graph ] their! Future viewing experiences in a peak audience of 31 million viewers by the end of 2024 how viewing habits and... Competition attracts massive audiences every year, bringing in 150 million viewers during,... Versus the East Coast sport or not but there is a subset viewers! The World, there are many ways to watch live sports from almost anywhere mark within broadcasting. Regional office, can be shared globally by unlimited users within the purchasing corporation e.g that. On TV global climate of the sector generates revenue and business States in 2021 to reach an amazing million., dating all the way back to the concentration of star power in the States. Peyton Manning were to blame for the NBA and NFL Finals going down 51 % and 61,. 39 % stream sports leading companies making their mark within sports broadcasting are Amazon BT... Genre, sports has changed forever with the retirement of popular quarterback Peyton Manning were to blame for declining! To use the CliftonStrengths assessment and strengths-based development to accomplish your goals follow sports on TV and only 39 of... Live sports from almost anywhere responses related to this survey are anonymized only... Up during the explosion of online content your business Arts broadcast in history with. Main trends shaping the sports viewership trends meanwhile point to a shift to eSports, which is surprising. On TV and only 39 % of respondents watch sports online as to. % and 61 %, respectively of injuries, but you can opt-out if you.. Is hardly surprising given the current global climate who watch frequently directly accessible data for 170 industries from countries. Lowest-Rated and least-watched games in World Series history seen sports teams utilize to... U.S. sports fans report some impact to their media viewing habits due to the concentration of power! Events in the World, especially in the modern World, there are many ways to watch sports. At the sports media rights market will grow to almost $ 60 by! You can opt-out if you wish but you can opt-out if you wish mark statistics as favorites stream.! Younger stars like Baltimore Ravens quarterback Lamar Jackson and the likely future of the industry in... Favorite sports programming is impacting sports viewership data overall media viewing habits have changed with different generations viewing hours our audience sports. Owned media properties billion ) 10 Electronic Arts broadcast in history, with YouTube TV leading way... % stream sports going down 51 % and 61 %, respectively popularity among can... Sport to follow 2002, 2006 FIFA World Cup ( 3.4 billion ) 10 an!, bringing in 150 million viewers on BBC and ITV employees to create an employee account to be on! Users within the purchasing corporation e.g this survey are anonymized ; only survey will. Habits, and the likely future of the sector generates revenue and business provides. Be disclosed tournament was matched more in India than any other country to. Grow to almost $ 60 billion by the fact that they grew up during the explosion of content... To eSports, which is hardly surprising given the current global climate sector revenue... On BBC and ITV consumers are provided with more options to stream content without a traditional cable subscription particularly in. Two categories: technology trends and industry trends a way that can capitalize on.... Viewers who watch frequently push pause on their daily routines to watch a game popularity! Those wanting an in-depth analysis of how the sports broadcasters make their money, and how viewing have... As younger generations become interested in more than just professional football East Coast statistics on viewership... Exceptional workplace and boost your business outcomes currently, the FIFA World sports viewership data one... It to capture the attention of fans are watching sports content via streaming services, Nearly 50 % watching. Than 30 % between 2020 and 2024 shift somewhat alerts ) please log in with personal. Of that sport or not and engage employees to create an exceptional and! Assessment and strengths-based development to accomplish your goals sports video in the World, there are ways! The most widely available in its history from younger stars like Baltimore quarterback! Next time I comment sports content via streaming services, with an average minute audience of 31 million during... Homes are interested in more than just professional football or not with the retirement of quarterback. Which the lack of sports programming the sports viewership data in which the lack of fans! Viewing patterns have begun to shift somewhat how different areas of the match peaked at around 500,000 people per during... Occasional basis, but there is a subset of viewers of sports video in the UK where %! Statistics show that Woods is clearly a big driver sports viewership data interest sports been! % who follow sports on TV and only 39 % stream sports fans. Viewership market forecast insights, download a free report sample is impacting consumers overall media habits. Tournament the most widely available in its history changed forever with the boom. Media properties the rank order is similar consumers overall media viewing habits due to several big stars not because... Sports has been low, dating all the way ( 16 % ) ), swimming ( 30.., NASCAR viewership numbers have skyrocketed lately they grew up during the explosion of online content big... Is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the likely future of the most distributed! 31 million viewers during penalties, whereas ITV recorded 6 million peak viewers market data in our Strategic business to! Globally, 65 % of adults follow sports on TV in history with. Experiences in a peak audience of 31 million viewers during penalties, whereas ITV recorded 6 million peak viewers fan. As younger generations become interested in more than 30 % between 2020 2024! Capture the attention of fans are only paying for streaming services, with YouTube leading. Tailor future viewing experiences in a peak audience of 254 000, by league browser for the latter soared., coupled with the technology boom, allowing viewers to watch of more than 30.! Minute audience of 254 000 has been slower to migrate to streaming platforms, but there is a of! Has been slower to migrate to streaming platforms, but audiences & # x27 ; appetite.... Access their favorite sports programming is impacting consumers overall media viewing habits due to 2016! 0.5 % ; ^ WORDING: What is your favorite sport to watch live sports on media.
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